Design Thinking is a innovation methodology, developed at Stanford University, used to tackle business, organisational, and social challenges in innovative ways. These challenges can include, for example, the creation of new products, services, business models, processes or systems. Design Thinking differs from more traditional innovation methodologies by its extreme focus on empathy, rapid prototyping and testing.
The impact of Design Thinking is growing quickly. From its Silicon Valley origins, this practical methodology is reaching more and more people and organisations around the world, while empowering them to tap into their creative potential. Ford Motor Company, Proctor & Gamle, and SAP are just a few examples of world-leading corporations that has dived into Design Thinking, and many more are coming!